How to integrate LinkedIn with ActiveCampaign
How To Integrate LinkedIn With ActiveCampaign
What is ActiveCampaign?
ActiveCampaign is a leading Email Marketing Automation tool created by Jason VandeBoom in 2003. He started the company selling an on-premise software he had built from previous projects he had developed. The software would be the foundation of ActiveCampaign’s current cloud tool, one of the strongest in the market, with more than 150,000 active clients worldwide. The tool allows automating marketing workflows to send campaigns, manage your CRM, and follow up on deals. Although the company started as an email marketing automation, nowadays is much more than that, allowing you to manage most parts of your marketing strategy and connect with other tools you already use. In this article, we’re going to show you how to integrate your LinkedIn account with ActiveCampaign, so you can capture leads on your LinkedIn account and create automations directly from your ActiveCampaign’s dashboard.
What is LinkedIn?
LinkedIn is the social network of professionals. It allows you to create a profile just like you would on other social media like Facebook and Instagram, but you create a professional profile instead of a personal one. Your profile should include part of your resume, some recommendations from people you have worked with, and your work history. Also, you would write posts related to your job, business, and any activity related to your profession. LinkedIn is great for building connections with people in your same niche, showing your experience when looking for a job, or even finding a new job. As of 2022, LinkedIn has more than 750 million members, making it the 10th most used social network.
Can I connect LinkedIn to ActiveCampaign?
Yes. There are many ways you can connect your LinkedIn profile with your ActiveCampaign account. Although ActiveCampaign doesn’t have a native functionality for connecting your LinkedIn account, you can do it by using a third-party tool like Zapier, Leadsbridge, or automate.io. These tools allow you to set different triggers and actions depending on your needs.
What are the advantages of integrating LinkedIn with ActiveCampaign?
By connecting your LinkedIn profile to ActiveCampaign, you can automate marketing and lead generation processes. For example, by using LinkedIn’s Lead generation forms, you can create new contacts in your ActiveCampaign, launch a campaign for those contacts, and even automatically update your LinkedIn status. It’s perfect for B2B and B2C business models (companies selling goods and services for professionals). It can also work for businesses looking for talent to join their company.
How to Integrate LinkedIn with ActiveCampaign?
There are many ways you can connect your LinkedIn account to ActiveCampaign by using third-party tools. We’re going to show you the top three integrations you can find and what you can achieve by using them:
Method 1. Using Zapier
There are three types of connections you can get through Zapier, the first uses your LinkedIn account profile, the second uses LinkedIn Lead Gen Forms, and the third uses LinkedIn Matched audiences. Here are some examples of what you can do with the integration:
LinkedIn Profile (Free)
-When a new campaign starts sending on ActiveCampaign -> LinkedIn creates a share update.
LinkedIn Lead Gen Forms (Paid)
– When there’s a new Lead Gen Forms response on LinkedIn -> ActiveCampaign creates a new contact.
LinkedIn Matched Audiences (Paid)
– When there’s a tag added or removed from contact -> Remove the email from LinkedIn’s audience.
Method 2. Using LeadsBridge
There are also three types of connections ActiveCampaign-LinkedIn on Leadsbridge: The first one is through LinkedIn Registration Forms, the second one uses Lead Gen Forms, and the third one connects to Matched Audiences. Here are some examples of the connections:
LinkedIn Registration Forms (Free)
– When there’s a new registration form -> Create a new contact on your ActiveCampaign list.
LinkedIn Lead Gen Forms (Free)
– After a new successful form submission -> Add or remove tags on an ActiveCampaign contact.
LinkedIn Matched Audiences (Paid)
– When a contact is deleted on ActiveCampaign -> Delete email from LinkedIn’s audience.
Method 2. Using Automate.io
With Automate.io, there’s currently just one to connect ActiveCampaign to LinkedIn, and it’s through your LinkedIn Profile. Here’s an example of what you can do
LinkedIn Profile (Free)
-When there’s a new deal on ActiveCampaign -> Post Organization Status on LinkedIn
Need some Help?
That’s how you integrate your LinkedIn account with your ActiveCampaign workflows. It’ll undoubtedly help you build a marketing strategy around one of the most solid B2B lead generation platforms. It also will let you have your audiences more organized by synchronizing your contacts on LinkedIn matched audiences, making your campaigns more efficient. At DigitalME, we can help you audit your combined marketing efforts on ActiveCampaign and LinkedIn through our managed services. If it interests you, we can schedule a meeting, you just need to complete our form by clicking the “Get In Touch” button, and we’ll reach out to you as soon as possible.
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